11 dec

Coca-Cola Life

Coca-Cola Life

Coca-Cola Life is a new lower-calorie cola sweetened from natural sources. It contains a third less sugar and a third fewer calories than Coca-Cola. The new bottle has a green label. 

This is about a forgotten mail from professor/holographer Hans Bjelkhagen when Coca Cola went Green 2014.


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This reminds me about a large-format rainbow hologram HOLICON Corp. made for Coca Cola Company about 1990. The master strip hologram was made using a pulsed ruby laser. To make the label visible in the hologram using red laser light, we asked Coca Cola to produce bottles with green labels for the recording. However, we were told that we were not allowed to show these bottles, since a green label on a Coca Cola bottle would be a no no.

Coca Cola green


See the photos when coke was poured into bottles with green labels. One from the recording setup in the HOLICON studio in Chicago. And with a modern version of the Norman Rockwell Barefoot Boy holding a bottle with a green label. Professor Hans Bjelkhagen


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